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Most Popular Promotional Items for 2012

According to a recent study by the Advertising Specialty Institute, here are the 10 most popular promotional items of 2012.

The study was based on a survey where respondents were asked to provide a list of up to three promotional items they had received in the last 12 months.

Promotional items were defined as items that include:

1) Pens

2) T-shirt 

3) Mugs

4) Calendars

OR, any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.